Toshiba created this magnificent installation called "Overture" at the Milan Design Week this year to represent their lighting systems division. The installation was conducted to encourage viewers and to show how lighting can dramatically change and engage individuals in respecting our natural environment. As they say, the exhibition reflects the paradigm shift: gearing towards eco-friendly. The interactive LED light bulbs was specially designed to glow as soon as you get closer to it and pulsates when you lay your fingers on t. Pretty cool. Read more of the concept and execution here.
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